Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in Marketing
ISBN-10
1032412216
ISBN-13
9781032412214
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 5th, 2024
Print length
202 Pages
Weight
680 grams
Product Classification:
Economics, finance, business & managementEconomics, Finance, Business and ManagementProduction & quality control managementProduction and quality control managementPurchasing & supply managementPurchasing and supply managementSales & marketingSales and marketingTransport industries
Ksh 30,950.00
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This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
Get Corporate Branding in Logistics and Transportation by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
