Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Book Details
Format
Paperback / Softback
Book Series
Routledge Studies in Marketing
ISBN-10
1032412232
ISBN-13
9781032412238
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 30th, 2025
Print length
202 Pages
Weight
410 grams
Ksh 8,300.00
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This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
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