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Corporate Communication
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Corporate Communication : Theory and Practice

Book Details

Format Paperback / Softback
ISBN-10 0791420566
ISBN-13 9780791420560
Publisher State University of New York Press
Imprint State University of New York Press
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 16th, 1994
Print length 430 Pages
Weight 562 grams
Ksh 5,150.00
Werezi Extended Catalogue 0 in stock

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Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.


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