Corporate Communication : Critical Business Asset for Strategic Global Change
New
Book Details
Format
Paperback / softback
ISBN-10
1433119250
ISBN-13
9781433119255
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 17th, 2014
Print length
229 Pages
Weight
488 grams
Dimensions
18.00 x 25.50 x 1.50 cms
Product Classification:
Business communication & presentationBusiness communication, etiquette and presentation
KSh 7,450.00
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This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
Get Corporate Communication by Michael Goodman, Peter B. Hirsch at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang Publishing Inc and it has 229 pages.
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