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Corporate Communication and Integrated Marketing Communication

By: Christina L. McDowell Marinchak (Author) , Sarah M. DeIuliis (Author)

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Ksh 14,650.00

Format: Hardback or Cased Book

ISBN-13: 9781498566827

Publisher: Lexington Books

Publication Date: Jul 15th, 2023

Weight: 327 grams

Dimension: 23.80 x 15.90 x 1.50 cms

Category: Communication studies

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In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.

Get Corporate Communication and Integrated Marketing Communication by Christina L. McDowell Marinchak at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Lexington Books and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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