Corporate Communication ISE
Book Details
Format
Paperback / Softback
ISBN-10
1265092257
ISBN-13
9781265092252
Publisher
McGraw-Hill Education
Imprint
McGraw-Hill Education
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 24th, 2022
Print length
290 Pages
Weight
436 grams
Dimensions
23.10 x 18.70 x 1.30 cms
Product Classification:
Business & management
Ksh 10,600.00
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Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
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