Corporate Communications In Restructuring Phases : Successfully shaping change with strategic communication
1st ed. 2021
Book Details
Format
Paperback / Softback
ISBN-10
3658346256
ISBN-13
9783658346256
Edition
1st ed. 2021
Publisher
Springer
Imprint
Springer
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 23rd, 2021
Print length
157 Pages
Product Classification:
Public relationsTakeovers, mergers & buy-outs
Ksh 9,900.00
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This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies.
This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.
This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.
The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.
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