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Corporate Culture and Globalization

By: UK.) Zhu Yi (Lancaster University (Author)

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Ksh 28,800.00

Format: Hardback or Cased Book

ISBN-13: 9781032304434

Publisher: Taylor & Francis Ltd

Publication Date: Mar 10th, 2023

Dimension: 23.40 x 15.60 x 48.50 cms

Category: SOCIETY & CULTURE: GENERAL

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This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

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