Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy : A Neo-Institutional Public Relations Perspective
1st ed. 2022
Book Details
Format
Paperback / Softback
Book Series
Organisationskommunikation
ISBN-10
3658368179
ISBN-13
9783658368173
Edition
1st ed. 2022
Publisher
Springer Fachmedien Wiesbaden
Imprint
Springer VS
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 1st, 2022
Print length
212 Pages
Ksh 8,100.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents.
1 Introduction.- 2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations.- 3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy.- 4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy.- 5 Study Context: The Case of the UAE.- 6 Method.- 7 Results.- 8 Discussion.- 9 Conclusion.
Get Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Fachmedien Wiesbaden and it has pages.
