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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy : A Neo-Institutional Public Relations Perspective - 1st ed. 2022

By: (Author) Sarah Marschlich

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Ksh 8,100.00

Format: Paperback / Softback

ISBN-10: 3658368179

ISBN-13: 9783658368173

Edition: 1st ed. 2022

Series: Organisationskommunikation

Publisher: Springer Fachmedien Wiesbaden

Imprint: Springer VS

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 1st, 2022

Print length: 212 Pages

Product Classification: Communication studies
Media studies
Political structure & processes
Diplomacy
Business communication & presentation

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Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents.
1 Introduction.- 2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations.- 3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy.- 4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy.- 5 Study Context: The Case of the UAE.- 6 Method.- 7 Results.- 8 Discussion.- 9 Conclusion.

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