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Corporate Entrepreneurship
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Corporate Entrepreneurship : Top Managers and New Business Creation

Book Details

Format Paperback / Softback
ISBN-10 0521531977
ISBN-13 9780521531979
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 15th, 2007
Print length 408 Pages
Weight 598 grams
Dimensions 22.90 x 15.20 x 2.40 cms
Product Classification: Entrepreneurship
Ksh 8,850.00
Manufactured on Demand 0 in stock

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How do large corporations encourage their senior managers to become entrepreneurial? Professor Sathe's study is based on interviews with senior managers to understand why some organizations excel at fostering a culture of entrepreneurship leading to new business growth. An interesting and valuable contribution to the literature on strategic management.

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