Corporate Reputation
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This new 4-volume collection will include the seminal literature in corporate reputation, both foundational articles and state of the art research. The collection will bring together the distinctive perspectives of prominent scholars from a variety of disciplines – including organizational behaviour, organizational theory, strategic management, marketing, finance, economics, political science, and sociology – in an effort to bring some order to this broad topic, as well as focus and guide future research and debates.
This new 4-volume collection will include the seminal literature in corporate reputation, both foundational articles and state of the art research. The collection will bring together the distinctive perspectives of prominent scholars from a variety of disciplines – including organizational behaviour, organizational theory, strategic management, marketing, finance, economics, political science, and sociology – in an effort to bring some order to this broad topic, as well as focus and guide future research and debates.
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