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Corporate Reputations, Branding and People Management

By: Susan Hetrick (Author) , Graeme Martin (Author)

Manufacture on Demand

Ksh 42,000.00

Format: Hardback or Cased Book

ISBN-13: 9781138407879

Publisher: Taylor & Francis Ltd

Publication Date: Sep 18th, 2018

Weight: 756 grams

Dimension: 24.00 x 16.30 x 2.80 cms

Category: ECONOMICS

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Helps HR practitioners understand corporate-level concepts and their relevance to the strategic agendas of organizations by drawing on a range of ideas from branding, marketing, communications, and public relations. This book examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda.

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