Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause
Book Details
Format
Hardback or Cased Book
ISBN-10
0471476110
ISBN-13
9780471476115
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 18th, 2005
Print length
320 Pages
Weight
460 grams
Dimensions
23.70 x 16.60 x 2.80 cms
Product Classification:
Management & management techniques
Ksh 6,100.00
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In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S.
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