Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause
Book Details
Format
Hardback or Cased Book
ISBN-10
0471476110
ISBN-13
9780471476115
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 18th, 2005
Print length
320 Pages
Weight
460 grams
Dimensions
23.70 x 16.60 x 2.80 cms
Product Classification:
Management & management techniquesManagement and management techniques
Ksh 6,100.00
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In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S.
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
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