Corporate Social Responsibility is Not Public Relations : How to put CSR at the heart of your company and maximize the business benefits
Book Details
Format
Paperback / Softback
ISBN-10
1911671421
ISBN-13
9781911671428
Publisher
LID Publishing
Imprint
LID Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 18th, 2021
Print length
224 Pages
Weight
294 grams
Dimensions
21.40 x 13.70 x 1.60 cms
Ksh 2,350.00
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Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
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