Corporate Social Strategy : Stakeholder Engagement and Competitive Advantage
Book Details
Format
Hardback or Cased Book
ISBN-10
0521197643
ISBN-13
9780521197649
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 11th, 2010
Print length
364 Pages
Weight
700 grams
Dimensions
22.90 x 15.20 x 2.40 cms
Product Classification:
Business strategyBusiness ethics & social responsibility
Ksh 9,800.00
Manufactured on Demand
Delivery in 29 days
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Quality
Fast
Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.
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