Corpus Approaches to Critical Metaphor Analysis
Book Details
Format
Hardback or Cased Book
ISBN-10
1403932921
ISBN-13
9781403932921
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 17th, 2004
Print length
278 Pages
Product Classification:
Semantics, discourse analysis, etcSemantics, discourse analysis, stylistics
Ksh 16,200.00
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In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response.
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. "Critical Metaphor Analysis" is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.
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