Cosmos and the Rhetoric of Popular Science
Book Details
Format
Hardback or Cased Book
ISBN-10
149850759X
ISBN-13
9781498507592
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 27th, 2017
Print length
178 Pages
Weight
416 grams
Dimensions
16.20 x 23.70 x 1.80 cms
Product Classification:
Semantics & pragmaticsCommunication studiesMedia studies
Ksh 17,350.00
Manufactured on Demand
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This book uses classic and modern rhetorical concepts to investigate what made Carl Sagan’s Cosmos: A Personal Voyage a rhetorical masterwork. It examines how kairos, ethos, “ethos” (a type of forum or framing), and mythos contribute to its persuasive power.
Carl Sagan’s Cosmos inspires audiences to look at the universe with new eyes and to appreciate humanity’s importance in it. Sagan’s deft use of rhetorical strategy creates an experience that pushes beyond the limits of a mere “educational” program to reveal a mythic adventure. Although Sagan contributed much to the field of science as well as to public understanding of it, Cosmos remains his signature brand. Cosmos and the Rhetoric of Popular Science builds on Thomas M. Lessl’s observations regarding Cosmos’ connection to the mythic and science fiction. It delves deeply into Sagan’s rhetorical construction of the program in order to understand what elements contributed to its mythos.
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