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Country-of-Origin Effect in International Business

By: Poland.) Grudecka Anna (SGH Warsaw School of Economics (Author) , Poland) Witek-Hajduk Marzanna K. (SGH Warsaw School of Economics (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781032537870

Publisher: Taylor & Francis Ltd

Publication Date: Oct 20th, 2023

Category: ECONOMICS

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This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.

Get Country-of-Origin Effect in International Business by Anna (SGH Warsaw School of Economics, Poland.) Grudecka at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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