Country-of-Origin Effect in International Business : Strategic and Consumer Perspectives
Book Details
Format
Paperback / Softback
Book Series
Routledge Studies in Marketing
ISBN-10
1032537906
ISBN-13
9781032537900
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 30th, 2025
Print length
270 Pages
Weight
520 grams
Product Classification:
International businessSales & marketingSales and marketing
Ksh 7,900.00
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This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
Get Country-of-Origin Effect in International Business by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
