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Covert Cows and Chick-fil-A

By: Steve Robinson (Author)

Out of stock

Ksh 2,350.00

Format: Paperback or Softback

ISBN-13: 9781400213221

Publisher: Thomas Nelson Publishers

Publication Date: Sep 16th, 2020

Weight: 208 grams

Dimension: 14.10 x 21.20 x 1.80 cms

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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

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