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Covid-19 and International Business : Change of Era

By: (Edited by) Marin Marinov , (Edited by) Svetla Marinova

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Ksh 28,800.00

Format: Hardback or Cased Book

ISBN-10: 0367623242

ISBN-13: 9780367623241

Series: Routledge Frontiers in the Development of International Business, Management and Marketing

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Dec 30th, 2020

Print length: 390 Pages

Weight: 742 grams

Dimensions (height x width x thickness): 23.60 x 15.50 x 3.10 cms

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Covid-19 has ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the disrupted operations and responses of businesses as their worldwide interconnectivity has been seriously threatened.

The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the consequent impacts on international business. It also explores the disrupted operations and responses of businesses as their worldwide interconnectivity has been  seriously threatened. 

The book discourses multidirectional aspects of the effects of Covid-19 on international business, ranging from the juxtaposing forces disrupting globalization and installing a change of era through decoupling of technological, production and knowledge flows to its stimulating aspects to the strategic response on business, industry and state level. The book contains thirty chapters that offer a multidimensional interpretation of impacts of Covid-19 on international business theory and practice.

Employing the latest state of knowledge on the topic, the book is aimed at international business audience - scholars, students and managers who need to understand better the nature, scope and scale of the impacts of the pandemic on international business.


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