Cracking the Ad Code
Book Details
Format
Hardback or Cased Book
ISBN-10
0521859050
ISBN-13
9780521859059
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 9th, 2009
Print length
178 Pages
Weight
51 grams
Dimensions
25.50 x 17.80 x 1.40 cms
Product Classification:
Advertising
Ksh 12,250.00
Manufactured on Demand
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For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing communications. This is essential reading for advertising professionals, and is also a useful tool for students of advertising, marketing, communication, and management.
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