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Cracking the Ad Code

By: Jacob (Hebrew University of Jerusalem) Goldenberg (Author) , Amnon Levav (Author) , David (Hebrew University of Jerusalem) Mazursky (Author)

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Ksh 14,900.00

Format: Hardback or Cased Book

ISBN-13: 9780521859059

Publisher: Cambridge University Press

Publication Date: Apr 9th, 2009

Weight: 51 grams

Dimension: 25.50 x 17.80 x 1.40 cms

Category: Advertising

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For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing communications. This is essential reading for advertising professionals, and is also a useful tool for students of advertising, marketing, communication, and management.

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