Crackle And Fizz: Essential Communication And Pitching Skills For Scientists
Book Details
Format
Hardback or Cased Book
ISBN-10
1783262834
ISBN-13
9781783262830
Publisher
Imperial College Press
Imprint
Imperial College Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 23rd, 2014
Print length
216 Pages
Product Classification:
Communication studiesBusiness communication & presentationScience: general issues
Ksh 7,900.00
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This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.
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