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Creating a Business
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Creating a Business

Book Details

Format Paperback / Softback
ISBN-10 9001765009
ISBN-13 9789001765002
Publisher Wolters-Noordhoff B.V.
Imprint Wolters-Noordhoff B.V.
Country of Manufacture NL
Country of Publication GB
Publication Date May 1st, 2009
Print length 156 Pages
Weight 290 grams
Ksh 9,900.00
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Creating a Business is organized around a practical example and introduces those disciplines with which an entrepreneur will be faced such as management, marketing, legislation, and financial management are examined.

There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.

The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.

Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.


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