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Creating a Business Plan For Dummies
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Creating a Business Plan For Dummies

Book Details

Format Paperback / Softback
ISBN-10 1394237308
ISBN-13 9781394237302
Publisher John Wiley & Sons Australia Ltd
Imprint For Dummies
Country of Manufacture SG
Country of Publication GB
Publication Date Jan 30th, 2025
Print length 304 Pages
Weight 564 grams
Dimensions 18.80 x 23.60 x 2.90 cms
Product Classification: Business & management
Ksh 3,750.00
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Learn how to create a sound, profitable business plan that will take your business to the next level

Whether you''re starting a new business or you’re looking to revitalise your strategy, Creating a Business Plan For Dummies covers everything you need to know. This step-by-step guide shows you how to figure out whether your business idea will work. With Dummies, your business plan can be a simple process that you tackle in stages. You’ll identify your strategic advantage, discover how to gain an edge over your competitors and transform your ideas to reality using the latest tools (including AI!).

No matter what type of business you have — products or services, online or bricks-and-mortar — you’ll learn how to create a start-up budget and make realistic projections. How will you predict and manage your expenses? When will your business break even? Dummies will help you assemble a financial forecast that leaves you confident in your calculations! Learn how to review potential risk, experiment with different scenarios to see if you’re on the right track and hone your mindset for a better work-life balance.

  • Establish a smart business model that really works
  • Identify your edge, get ahead of competitors and win the game
  • Create an elevator pitch and a one-page business plan to woo investors
  • Demystify financial projections, build a budget and create cashflow
  • Work smarter by taking advantage of the latest AI and online business tools


Having a good plan is the first step to success for any business. Getting it right can mean the difference between big trouble and big profits. Creating a Business Plan For Dummies gives you the detailed advice you need to guide your business all the way from concept to reality.


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