Creating Excellence : Managing Corporate Culture, Strategy, and Change in the New Age

Creating Excellence, first published in 1984, proposes a rational yet visionary blend of approaches for a winning, strategy-driven culture that can provide you and your company with the confidence that gets results.

Based on a programme of six essential leadership skills ? vision, sensitivity, insight, versatility, focus, and patience ? this step-by-step blueprint for organisational excellence shows the New Age Executive exactly how to:

• Know your firm?s capabilities ? and make the most of them
• Motivate your people to peak performance
• Respond positivity to change from within and without
• Develop long-term goals and see them through
• And turn crisis into opportunity

All these principles are illustrated with fascinating case studies of the most spectacular successes and failures in the history of American enterprise. In addition, hands-on ?exercises? will enable you to test their application to the concerns of your own organisation.

Whether you work for a small business or a vast conglomerate, in a hot new industry or a mature, stable environment, Creative Excellence can help make you the most important corporate asset of the eighties ? and beyond.