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Creating Images and the Psychology of Marketing Communication

By: USA) Kahle Lynn R. (University of Oregon (Author) , Chung-Hyun Kim (Author)

Manufacture on Demand

Ksh 7,900.00

Format: Paperback or Softback

ISBN-13: 9780415647076

Publisher: Taylor & Francis Ltd

Publication Date: Sep 25th, 2012

Weight: 644 grams

Dimension: 15.30 x 22.70 x 3.30 cms

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This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.

Get Creating Images and the Psychology of Marketing Communication by Lynn R. (University of Oregon, USA) Kahle at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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