Creating Lasting Value : How to Lead, Manage and Market Your Stakeholder Value
Book Details
Format
Paperback / Softback
ISBN-10
0749471174
ISBN-13
9780749471170
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 3rd, 2013
Print length
320 Pages
Weight
488 grams
Dimensions
23.20 x 16.60 x 1.70 cms
Product Classification:
Business strategyManagement: leadership & motivationManagement: leadership and motivation
Ksh 5,550.00
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Organizations that focus on all stakeholders involved are more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. This book shows how to create and deliver sustainable value.
<p>The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment.<b><i> Creating Lasting Value </i></b>shows readers how to achieve lasting results by channeling efforts into three key areas. It demonstrates how to lead the value, manage the value, and market the value. <br>The successful organizations of the future will be those that can put these principles into practice: this book shows you how.</p>
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