Creating New Markets in the Digital Economy : Value and Worth
Book Details
Format
Hardback or Cased Book
ISBN-10
1107049350
ISBN-13
9781107049352
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 20th, 2014
Print length
260 Pages
Weight
520 grams
Dimensions
23.70 x 15.30 x 2.00 cms
Product Classification:
Entrepreneurship
Ksh 16,000.00
Manufactured on Demand
0 in stock
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Quality
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Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.
Get Creating New Markets in the Digital Economy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has pages.
