Creating New Markets in the Digital Economy : Value and Worth
Book Details
Format
Paperback / Softback
ISBN-10
1107627427
ISBN-13
9781107627420
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 20th, 2014
Print length
256 Pages
Weight
396 grams
Dimensions
22.90 x 15.20 x 1.50 cms
Product Classification:
Entrepreneurship
Ksh 6,700.00
Manufactured on Demand
0 in stock
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Quality
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Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.
Get Creating New Markets in the Digital Economy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has pages.
