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Creating Powerful Brands
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Creating Powerful Brands

by Elaine Wallace , Leslie de Chernatony , Malcolm McDonald

Book Details

Format Hardback or Cased Book
ISBN-10 1138440906
ISBN-13 9781138440906
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 27th, 2017
Print length 510 Pages
Weight 1,480 grams
Dimensions 19.80 x 24.10 x 3.80 cms
Product Classification: Economics Business & management Sales & marketing management
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An introductory textbook for this crucial topic that is illustrated and is packed with over 50, real examples of influential marketing campaigns.
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald and Wallace: Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaignsBring the story up-to-date with a clear European focusUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

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