Creating Signature Stories : Strategic Messaging that Energizes, Persuades and Inspires
by
David Aaker
Book Details
Format
Paperback / Softback
ISBN-10
1683506111
ISBN-13
9781683506119
Publisher
Morgan James Publishing llc
Imprint
Morgan James Publishing llc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 22nd, 2018
Print length
190 Pages
Weight
256 grams
Dimensions
21.40 x 13.90 x 1.60 cms
Product Classification:
E-commerce: business aspectsBusiness communication & presentationSales & marketing
Ksh 2,350.00
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Creating Signature Stories applies the power of storytelling—a key to any digital program—to strategic messaging.
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.
Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
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