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Creating Value

By: Marketing Semiotics Inc.) Oswald Director Laura R. (Director (Author)

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Ksh 24,600.00

Format: Hardback or Cased Book

ISBN-13: 9780199657261

Publisher: Oxford University Press

Publication Date: Jan 22nd, 2015

Weight: 464 grams

Dimension: 16.60 x 24.20 x 1.90 cms

Category: Semiotics / semiology

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To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents just such an approach by decoding the cultural myths, social networks and deep experiences consumers associate with marketing signs, spaces and rituals

Get Creating Value by Laura R. (Director, Director, Marketing Semiotics Inc.) Oswald at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Oxford University Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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