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Creating Value
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Creating Value

Book Details

Format Hardback or Cased Book
ISBN-10 113847004X
ISBN-13 9781138470040
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 11th, 2017
Print length 394 Pages
Weight 453 grams
Ksh 36,000.00
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Provides constructive guidelines to readers to open their minds to the challenges of creating value. This book extends the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. It also includes examples.
''Creating Value through Business Strategy'' is the new edition of ''Creating Value: Shaping Tomorrow''s Business'', winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.

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