Creative Marketing : An Extended Metaphor for Marketing in a New Age
Book Details
Format
Hardback or Cased Book
ISBN-10
1403941904
ISBN-13
9781403941909
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 10th, 2005
Print length
161 Pages
Product Classification:
Sales & marketing managementSales and marketing management
Ksh 16,200.00
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Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.
Much marketing practice is inherently creative but marketing theory is often deemed irrelevant by managers in today''s marketplace. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention.
Get Creative Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has pages.
