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Creative Marketing For New Product And New Business Development

By: Usa) Ishikawa Japan & Univ Of Hawaii Akira (Aoyama Gakuin Univ (Author) , Japan) Tsujimoto Atsushi (Hokkaido Univ (Author)

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Ksh 23,650.00

Format: Hardback or Cased Book

ISBN-13: 9789812772183

Publisher: World Scientific Publishing Co Pte Ltd

Publication Date: Sep 10th, 2008

Weight: 612 grams

Dimension: 23.50 x 16.20 x 2.20 cms

Category: Research & development management

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New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis.

Get Creative Marketing For New Product And New Business Development by Akira (Aoyama Gakuin Univ, Japan & Univ Of Hawaii, Usa) Ishikawa at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by World Scientific Publishing Co Pte Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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