Creative Mindset
Book Details
Format
Paperback / Softback
ISBN-10
1523090154
ISBN-13
9781523090150
Publisher
Berrett-Koehler Publishers
Imprint
Berrett-Koehler Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 29th, 2020
Print length
168 Pages
Weight
296 grams
Dimensions
14.00 x 21.50 x 1.70 cms
Product Classification:
Business & management
Ksh 3,250.00
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3 copies in stock
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Quality
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"Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them."
--Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at Austin
Nearly all of today''s major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn''t require an advanced education or technical skills--all employees can be creative. Often, all they lack is a fitting mindset and the right skills.
The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world.
It''s time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don''t have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, "Anyone can cook."
--Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at Austin
Nearly all of today''s major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn''t require an advanced education or technical skills--all employees can be creative. Often, all they lack is a fitting mindset and the right skills.
The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world.
It''s time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don''t have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, "Anyone can cook."
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