Creative Strategy and the Business of Design

Helps designers understand the business and marketing considerations within the design industry so that they may find more successful ways of working to find the appropriate solutions.

“Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post

The Business Skills Every Creative Needs!

Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn''t teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you''ll learn about the business objectives and marketing decisions that drive your creative work. The curtain''s been pulled away as marketing-speak and business jargon are translated into tools to help you:

–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships

You already have the creativity; now it''s time to gain the business insight. Once you understand what the people across the table are thinking, you''ll be able to think how they think to do what we do.