Book Details
Format
Hardback or Cased Book
ISBN-10
3030704653
ISBN-13
9783030704650
Edition
2021 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 22nd, 2021
Print length
140 Pages
Product Classification:
Occupational & industrial psychologyOccupational and industrial psychologyBusiness strategy
Ksh 19,800.00
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This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity.
This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It examines the decision and not the individual as a unit of analysis, which leads to a deeper understanding of creative outcomes. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity. Finally, the book develops a creative strategic framework and draws conclusions for the practice of management and for future research.
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