Creativity and Strategy : An Integrative Analysis

Name: Creativity and Strategy
Brand: Springer Nature Switzerland AG
SKU: 9783030704650
Price: 19800 KES
Availability: OutOfStock
ISBN: 9783030704650

2021 ed.

by Chetan Walia

Book Details

Format Hardback

ISBN-10 3030704653

ISBN-13 9783030704650

Edition 2021 ed.

Publisher Springer Nature Switzerland AG

Imprint Springer Nature Switzerland AG

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 22nd, 2021

Print length 140 Pages

Product Classification: Occupational & industrial psychology Occupational and industrial psychology Business strategy

KSh 19,800.00

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This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity.

This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It examines the decision and not the individual as a unit of analysis, which leads to a deeper understanding of creative outcomes. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity. Finally, the book develops a creative strategic framework and draws conclusions for the practice of management and for future research.

Get Creativity and Strategy by Chetan Walia at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Nature Switzerland AG and it has 140 pages.