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Creativity in Groups

By: Elizabeth A. Mannix (Author) , Margaret Ann Neale (Author) , Jack A. Goncalo (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781849505833

Publisher: Emerald Publishing Limited

Publication Date: Nov 12th, 2009

Weight: 628 grams

Dimension: 23.00 x 15.70 x 3.30 cms

Category: Personnel & human resources management

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Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.

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