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Creativity in Product Innovation

By: Jacob (Hebrew University of Jerusalem) Goldenberg (Author) , David (Hebrew University of Jerusalem) Mazursky (Author)

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Ksh 17,050.00

Format: Paperback or Softback

ISBN-13: 9780521002493

Publisher: Cambridge University Press

Publication Date: Jan 3rd, 2002

Weight: 48 grams

Dimension: 24.70 x 17.40 x 1.20 cms

Category: Product design

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Creativity in Product Innovation describes a remarkable technique for improving creativity in product design. It covers the background and implementation of creativity templates, showing how they can be used to enhance the creative process.

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