Creativity & Innovation for Business and Enterprise
Book Details
Format
Paperback / Softback
ISBN-10
1036216004
ISBN-13
9781036216009
Publisher
SAGE Publications Ltd
Imprint
SAGE Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 12th, 2026
Print length
296 Pages
Product Classification:
Management decision makingOrganizational theory & behaviourOrganizational theory and behaviour
Ksh 8,800.00
Not Yet Published
0 in stock
Delivery Location
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Quality
Fast
Skills-focused, practical text that explains what creativity is, how to harness creative skills for innovation and enterprise, and how creativity can be applied across multiple business contexts and in teams.
Unlock creative skills for enterprise, innovation and beyond.
This book delves into creativity in business, offering a comprehensive exploration of its theories, practices, and applications. Through a range of case studies and engaging review questions, you will be encouraged to develop and harness your creative potential, solve complex problems, and drive innovation.
You will learn:
• The neuroscience, skills and practice behind creative thinking and how to enhance it.
• Strategies for leading creative teams and fostering innovative environments.
• The impact of creativity in social innovation and sustainable practices in modern organisations.
• The role of AI and creativity in business and enterprise.
Aimed at undergraduate and postgraduate students in business disciplines, this book is an invaluable resource for anyone looking to develop their creative skills and thinking.
This book delves into creativity in business, offering a comprehensive exploration of its theories, practices, and applications. Through a range of case studies and engaging review questions, you will be encouraged to develop and harness your creative potential, solve complex problems, and drive innovation.
You will learn:
• The neuroscience, skills and practice behind creative thinking and how to enhance it.
• Strategies for leading creative teams and fostering innovative environments.
• The impact of creativity in social innovation and sustainable practices in modern organisations.
• The role of AI and creativity in business and enterprise.
Aimed at undergraduate and postgraduate students in business disciplines, this book is an invaluable resource for anyone looking to develop their creative skills and thinking.
Get Creativity & Innovation for Business and Enterprise by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Ltd and it has pages.
