Crisis Communication : Theory and Practice
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Crisis Communication adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. It prepares students by providing a theoretical framework for understanding, examining the recommendations of academics and practitioners, and describing the steps and stages for communication planning. It is designed for upper undergraduate students and does not require familiarity with relevant theory. Each chapter includes Chapter Objectives, Case Study, Practitioner Perspective, and Exercises, and an online Instructor''s Manual is available to adopters.
Get Crisis Communication by Alan Jay Zaremba at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 256 pages.
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