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Crisis Communication
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Crisis Communication : A Stakeholder Approach

2019 ed.

Book Details

Format Hardback or Cased Book
ISBN-10 3319972553
ISBN-13 9783319972558
Edition 2019 ed.
Publisher Birkhauser Verlag AG
Imprint Birkhauser Verlag AG
Country of Manufacture CH
Country of Publication GB
Publication Date Sep 14th, 2018
Print length 160 Pages
Weight 354 grams
Dimensions 15.60 x 21.70 x 1.20 cms
Ksh 9,900.00
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Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships.

This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.


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