Crisis Communication Management : Applying Theory to Real Cases

Crisis Communication Management: Applying Theory to Real Cases combines theoretical insights with practical case studies to provide readers with a comprehensive look at crisis management and communication. The book''s foundational premise is that crises, although complex and multifaceted, are a predictable feature of modern organizational life. It explores crises in multiple contexts and examines the stages they typically progress through, emphasizing the critical role of communication at each juncture.

With a structure that guides readers from basics to in-depth knowledge, the book covers essential topics such as the role of organizations as social actors, the dynamics of social movements, the rhetorical resonance of victims, and the legal and ethical implications of crises. It addresses societal perceptions of guilt, the impact of words in crises, typical communication responses organizations may rely on, and offers realistic appraisals of their effectiveness. The text concludes with a discussion of the treatment of day-to-day crisis management, furnishing readers with actionable guidance on communication techniques and how to manage media relations.

Recognizing crises as normal occurrences rather than exceptions, Crisis Communication Management underscores the importance of preparedness and equips students with critical skills for a world where crisis management is increasingly relevant.