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Crisis, Resilience and Survival

By: Matthias (University of Oxford) Holweg (Author) , Nick Oliver (Author)

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Ksh 7,900.00

Format: Hardback or Cased Book

ISBN-13: 9781107076013

Publisher: Cambridge University Press

Publication Date: Dec 1st, 2015

Weight: 62 grams

Dimension: 16.00 x 23.60 x 2.30 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms engaged in this huge but turbulent realm of business. It uses high-profile cases to explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure.

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