Critical Approaches to Transmedia Storytelling in K-Pop
Book Details
Format
Hardback or Cased Book
ISBN-10
1666978833
ISBN-13
9781666978834
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 19th, 2026
Print length
280 Pages
Weight
540 grams
Dimensions
23.20 x 15.40 x 2.00 cms
Ksh 17,550.00
Manufactured on Demand
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
This volume explores how K-pop has evolved beyond a musical genre into a global cultural phenomenon with its own transmedia ecosystem, arguing that the transmedial approach constitutes not merely a marketing strategy, but a sophisticated artistic framework that redefines the relationship between music, narrative, and performance in the digital age.
In Critical Approaches to Transmedia Storytelling in K-Pop,contributors present a variety of compelling case studies to argue that K-pop has evolved beyond a musical genre into a global cultural phenomenon with a growing influence on contemporary media practices, highlighting its transmedia ecosystem in which complex narratives unfold and engage audiences across formats and platforms.
An impressive roster of contributors assembled by editor Nicholas E. Miller explore how different artists and companies within the industry have constructed expansive storyworlds through a variety of media to draw fans into participatory, interpretive engagement. These analyses cohere to demonstrate how the narrative universes of K-pop have transformed cultural boundaries, industry economics, and global fan culture by strategically employing non-traditional elements and technologies that establish collaborative meaning-making and emotional investment as the basis of compelling fan experiences. As a result, this volume positions K-pop''s transmedial approach as not merely a marketing strategy, but as a sophisticated artistic framework which redefines the relationship between music, narrative, and performance in the digital age.
An impressive roster of contributors assembled by editor Nicholas E. Miller explore how different artists and companies within the industry have constructed expansive storyworlds through a variety of media to draw fans into participatory, interpretive engagement. These analyses cohere to demonstrate how the narrative universes of K-pop have transformed cultural boundaries, industry economics, and global fan culture by strategically employing non-traditional elements and technologies that establish collaborative meaning-making and emotional investment as the basis of compelling fan experiences. As a result, this volume positions K-pop''s transmedial approach as not merely a marketing strategy, but as a sophisticated artistic framework which redefines the relationship between music, narrative, and performance in the digital age.
Get Critical Approaches to Transmedia Storytelling in K-Pop by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has pages.
