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Critical Marketing
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Critical Marketing : Issues in Contemporary Marketing

Book Details

Format Paperback / Softback
ISBN-10 0470511982
ISBN-13 9780470511985
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 20th, 2008
Print length 416 Pages
Weight 784 grams
Dimensions 24.20 x 16.90 x 2.60 cms
Product Classification: Sales & marketing
Ksh 9,200.00
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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.

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