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Critical Marketing

By: UK) Maclaran University of London Pauline (Royal Holloway (Author) , Michael Saren (Author) , Christina Goulding (Author)

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Ksh 11,300.00

Format: Paperback or Softback

ISBN-13: 9780750680660

Publisher: Taylor & Francis Ltd

Publication Date: May 31st, 2007

Weight: 432 grams

Dimension: 23.30 x 15.80 x 1.50 cms

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Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

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