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Critical Marketing

By: UK) Maclaran University of London Pauline (Royal Holloway (Author) , Michael Saren (Author) , Christina Goulding (Author)

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Ksh 43,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138441194

Publisher: Taylor & Francis Ltd

Publication Date: Nov 20th, 2017

Dimension: 23.40 x 15.60 x 45.30 cms

Category: ECONOMICS

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Delivery by 26 November when you order within the next 1 days 8 hours 24 minutes 58 seconds

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Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

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